The most depressing column I've ever read

Here it is. Kevin McClatchy on "We Will" (emphasis mine):

We will work hard in our marketing department. We will give our customers the best service. We will give our customers the best experience at a ballgame. 'We Will' can go to a lot of different areas. It's more of a positive outlook on how you go about your business.

McClatchy is also really pleased about that 20% rise in attendance last year, you know, the one that put them all the way up to... oh yeah, last place in the National League.